Festina

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Festina
Festina F16184
Festina Tour de France 2014
Festina Chronograph

Festina is a Swiss watch brand.[1] In 1985, businessman Miguel Rodríguez acquired Festina, a brand founded in Switzerland in 1902, thus forming the Festina-Lotus group.

History[edit]

Festina was created in 1902[1] by the Stüdi family in the city of La Chaux-de-Fonds, in Switzerland.[2] In 1935 the founding-family transmitted the brand to businessman, Willy Burkhard von Wilhelm.

During World War II, the company was based in Barcelona, Spain. In 1975, Georges Uhlmann, an entrepreneur who had a significant presence in the Spanish and Italian markets, acquired the firm. In 1984, the Spanish businessman Miguel Rodríguez, from La Linea de la Concepción (Cadiz), acquired the Festina brand and all its rights.

The Festina brand derived from the Latin "Festina lente" which means: "Make haste, slowly", a phrase that according to Roman historian, Suetonius, is attributed to Augustus Caesar, known for his prudence: "Walk slowly if you want to arrive at a well-done job sooner".

Within the Festina Group the brands Jaguar, Candino and Perrelet are Swiss-made. In 2002, Festina acquired the Swiss watch brand Candino. In 2004, Festina acquired the luxury watch brand, Perrelet, founded in 1777 by the prestigious watchmaker Abraham-Louis Perrelet.

Marketing[edit]

In 1992, Festina became the official Timekeeper of the Tour de France until 2016, staying for decades closely linked to the world of cycling as a sponsor / timekeeper of the most important events of the cycling agenda (Tour of Spain, Tour of Britain, etc.).

In 2016, actor Gerard Butler became an ambassador of the brand and image of its campaigns worldwide thus moving its brand positioning towards the lifestyle category.[3]

Festina Group[edit]

With more than 30 years of history, Festina Group is today an international company specialized in the production and commercialization of commercial price range watches and precision parts.

The Group currently ownes seven different brands of watches. Calypso, Lotus, Festina, Jaguar, Candino and two luxury brands Perrelet and L.Leroy. Festina also ownes two jewelry brands, Lotus Style and Lotus Silver, to satisfy the demands of a wide range of public.

The Group's headquarters is located in Barcelona, while the main production centers, owned by the Group, are located in Switzerland and Spain. Today the Group, which has seven subsidiaries (France, Germany, Italy, Benelux, Switzerland, Czech Republic, Poland and Chile) is present in more than 90 countries on five continents with more than 5 million watches sold per year.

  • Festina
  • Candino
  • Jaguar[4]
  • Perrelet
  • L.Leroy
  • Soprod - produces Swiss-made mechanical and quartz watch movements [5]
  • Calypso
  • Lotus
  • Kronaby

References[edit]

  1. ^ a b "Festina Watches History". www.jurawatches.co.uk. Retrieved 2021-02-18.
  2. ^ "The 7 Best Festina Watches (A Buyers Guide)". Chronopolis | International Watches | Great British Service. Retrieved 2021-02-18.
  3. ^ "שעון לגבר". Thursday, 25 March 2021
  4. ^ "Jaguar". Juwelier Steiner – Buy Watches & Jewellery Online. Retrieved 2021-02-18.
  5. ^ Soprod company website Archived 2014-02-28 at the Wayback Machine

External links[edit]

Media related to Festina at Wikimedia Commons